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Hyundai has expanded its Aura compact sedan lineup with the introduction of a new ‘Corporate’ variant, strategically positioned between the base ‘S’ and mid-spec ‘SX’ trims. Priced at ₹7.48 lakh (petrol) and ₹8.47 lakh (CNG) (ex-showroom), the Corporate trim aims to deliver a balanced mix of practicality, comfort, and value in India’s competitive sub-4-meter sedan segment.
Positioning and Pricing
The Corporate variant slots neatly into the Aura’s portfolio, offering a cost-effective upgrade over the entry-level ‘S’ trim while undercutting the higher ‘SX’ model. This strategic placement caters to buyers seeking premium features without stretching their budgets, making it an attractive proposition for fleet operators and value-conscious private buyers alike.
Feature-Rich Package
Hyundai has equipped the Aura Corporate with a host of segment-first and convenience-focused features:
- Interior: A 6.5-inch touchscreen infotainment system, rear AC vents, and a front armrest with integrated cupholders.
- Safety: Tyre Pressure Monitoring System (TPMS) for real-time alerts.
- Exterior: LED daytime running lights (DRLs), a sporty rear spoiler, and 15-inch steel wheels with full-wheel covers.
These additions enhance both comfort and aesthetics, ensuring the Corporate trim stands out in its price bracket.
Powertrain Options
The Aura Corporate is powered by Hyundai’s reliable 1.2-litre Kappa petrol engine, delivering 82 BHP and 114 Nm of torque, paired with a 5-speed manual transmission. For eco-conscious buyers, a factory-fitted CNG kit is available, tweaking output to 68 BHP and 95 Nm in CNG mode while retaining the same 5-speed gearbox. This dual-fuel flexibility caters to cost-sensitive customers prioritizing fuel efficiency.
Target Audience and Competition
The Corporate variant’s emphasis on practicality positions it as an ideal choice for fleet operators requiring durability and low running costs, as well as private buyers seeking a feature-loaded sedan under ₹8 lakh (ex-showroom). It rivals the Tata Tigor and Maruti Suzuki Dzire, though Hyundai’s blend of design, tech, and brand trust could give it an edge.
The Bottom Line
With the Aura Corporate, Hyundai strikes a shrewd balance between affordability and premium touches, addressing a gap in the compact sedan market. The inclusion of a factory-fitted CNG option further broadens its appeal in India’s cost-sensitive automotive landscape. As the brand continues to refine its portfolio, the Aura Corporate reinforces Hyundai’s reputation for understanding nuanced customer needs—one trim at a time.
